website page ideas for your new website

 

HOME PAGE
A home page should be a lead generator. It should motivate visitors to contact you by email, phone or by coming to your location. To do that your home page should be an online advertisement featuring your most popular product or service with pricing. It’s also a great place to put a custom video that will make a perfect sales presentation, every time it is viewed.

MENU PAGE OF PRODUCTS, SERVICES and PRICES
If you have a variety of products and services use a Menu Page to feature them. Provide pictures, descriptions and prices.

ABOUT US – CLAIM TO FAME PAGE
Use this page to tell your story. Don’t forget to compare your product or service with the competition. Give the reasons they should choose your company. In other words describe your “Claim To Fame”.

PORTFOLIO PAGE
Photos can often work better than words. Show visitor that you are proud of what you do. Include photos of your work and if applicable before and after shots work great.

PHOTO GALLERY
Personalize your business or organization with photos of yourself, your staff, customers even company pets. Show your team in action or participating in community or charity events. Prospects are more willing to do business with people rather than institutions.

CONTACT US
Make it easy for visitors to get in touch with you. List the ways in which you want them to respond in the order you prefer. For example if you want them to come to your location rather than call – make your address, map and directions the most prominent.

VIDEO LEARNING CENTER
You want prospects to visit your website, but you also want them to return on a regular basis. Creating a video learning center and updating it regularly is a great way to lure return visitors and to get them to refer your site to others. Brief, entertaining videos that explain, educate and offer helpful tips are a valuable resource for your website.

FAQ’s or Q & A Page
Save time by answering questions online instead of on the phone or at your store. By providing a comprehensive Q & A or FAQ page prospects can be educated on your product or service. Remember sometimes buyers “don’t know what they don’t know” and this page can help qualify a sale and avoid misunderstandings.

TERMS & CONDITIONS – ORDERING PROCEDURES
Avoid miscommunication and problems by spelling out your terms and conditions. Give details on warranty or guarantees, return policies, ordering options and more. Keep it positive but cover all the potential questions that come up before and after the sale.

TESTIMONIALS
A third party endorsement is like gold. Get as many testimonials as you can and then post them on a testimonial page along with photos and names of happy customers.

EVENT CALENDAR
Post dates and times of events coming up in the future. If you have classes, seminars, or even want to feature what’s going on in the community, an event calendar is a page that may encourage repeat visits.